A quick look at the process behind today’s doodle for Argentine writer, Julio Cortázar.
I started out with very loose sketches on Post-It notes. His most striking features were obviously those intense eyes, set quite a ways apart. And a dreamboat monobrow to boot.
After getting approval on the general direction from our Argentine counterparts and cultural experts, I painted the portrait in acrylics and ink and hand-drew the quote (there’s a boo-boo in the unscanned version: encontramos vs encontrarnos). I wanted to maintain a very loose, stylized approach, but after a bit of pushing back and forth between myself and Argentina, I ended up compromising with a more realistic draft, tidied up in Photoshop. The logo is laid out inside a game of hopscotch, taken from Cortázar’s famous work, Fayuela (Hopscotch).
The first Post-It is still my favorite. The quote, by the way:
"We were not looking for each other, but we knew we were to find us."